There are various answers to the question about why you should provide your shoppers with Free Guest WiFi. Here are some we want you to consider:
For one, its good for business. Businesses who offer free Wi-Fi to boost sales numbers have a success rate of 72% (Source: iGR)
Shoppers are looking for it: 64% of consumers make a restaurant choice based on availability of Wi-Fi services (Source: Accenture)
Customers like it. 62% of local business customers spend more time in store if Wi-Fi is available (Source: iGR)
Shoppers are already WiFi-enabled. Research indicates that there were more than 257 million smartphones in 2018, 273 million projected for 2020 and 286 million for 2023. (Source: Staitsta)
Plays well with Social Media and other Platforms. By providing your customers with a reliable free Wi-Fi service in exchange for logging in with Social Media, you’ll increase your social media presence and engagement effectively boosting your reputation. Or, you can have them redirected to a review page on Yelp or a Facebook business page that asks them to leave a positive rating if they enjoyed their experience.